The following press release was issued this morning on behalf of The Boat Race Company Ltd.
The Boat Race Company Ltd. (BRCL) is delighted to announce BNY Mellon as the new Title Partner of The Boat Race. BNY Mellon is a global leader in investment management and investment servicing, with more than 5,600 employees in the UK and 49,000 worldwide. The five year agreement will commence on 1st May 2012, with the 2013 Race formally titled as The BNY Mellon Boat Race. At the same time, Newton, a BNY Mellon company and one of the UK’s leading investment firms, will continue their sponsorship of the openweight Women’s Boat Clubs in a joint initiative that will bring
the Newton Women’s Boat Race to the Thames in 2015 to race on the same day and the same course as The Boat Race.
Over 300,000 people watch the Race from the riverside and the event is shown live on BBC TV as well as being transmitted to over 200 countries around the world. These partnerships will ensure that the Race continues to grow as one of the UK’s most iconic sporting events, while at the same time providing sustainable high performance programmes for both the men’s and women’s Boat Clubs.
The announcement of the new sponsorship was made this morning at a press conference at Somerset House, and heralds a new and exciting phase in the development of The Boat Race and in bringing gender equality in sport.
Commenting on the announcement, Robert Gillespie, Chairman of BRCL, said “We are delighted to announce BNY Mellon as our new Title Partner. In BNY Mellon we have a sponsor who values the history and heritage of the Race but is also committed to enhancing the event’s appeal to a UK and global audience. Newton has provided incredible support in the development of the Women’s Boat Clubs over the past two years and we are very excited about the prospect of the Women’s Boat Race coming to London in 2015. We are greatly looking forward to working together with both BNY Mellon and Newton to further enhance and develop the event.”
Gerald L. Hassell, chairman, president and chief executive officer of BNY Mellon, said, “The Boat Race is one of the world’s most famous sporting events with a rich heritage, and it is a great privilege and pleasure for BNY Mellon to be the title partner. In addition, we are pleased that Newton’s
continued support of the women’s race is to bring parity to the sport. Being able to bring the women’s race to the same stretch of river on the same day for the first time is a significant milestone, and will enhance the experience for everyone. This is good for rowing, for gender equality, and for sport as a whole.”
For further information please contact Maria O’Connor at Professional Sports Group on 01276 858930 or firstname.lastname@example.org